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By Grant Greenway in Industry News on 8th Dec 2009 14:00
A little background first:
Turf Registered Equivalent products vs Branded
In Australia the original company, or division of a company, whose major activity consists of manufacturing the active substances of the chemical, and conducts the testing and registration process, is able to maintain a patent for the (Branded) product.
Australia's patent law period for turf registration is currently 8 year's data protection. During those years, only the company that has developed the (Branded) product is allowed to produce and commercialise it. After that period, any company can synthesise the chemical and commercialise it under a different name.
When a patent expires on the Branded product and other companies produce a Turf Registered Equivalent, the price for treating your turf inevitably reduces.
Using a Turf Registered Equivalent means that you are adhearing to the laws in all states of Australia.
And now:
The good news is that as of December this year you will able to obtain a new Turf registered equivalent Plant Growth Regulator called CliplessTM. Replacing the need to purchase the more expensive branded version, without sacrificing quality.
CliplessTM will retail for considerably less than it's originally branded predecessor.
Endeavour Turf Products has been assigned exclusive distribution rights of for the initial shipment of CliplessTM and a limited initial supply will be available for delivery in the coming weeks.
Given we expect the demand for CliplessTM will exceed our initial supply you can call or email now to pre order sufficient quantity for your needs.
For more information about this new application please feel free to call any of our turf consultants:
Jerry Spencer - Turf Consultant
Mobile - 0439 019 050
jerry.spencer@etpturf.com.au
Grant Greenway - Turf Consultant
Mobile - 0419 527 209
grant.greenway@etpturf.com.au
Jim Porter - Turf Consultant
Mobile - 0418 587 916
jim.porter@etpturf.com.au
Read more articles in Industry News, by Grant Greenway or from December 2009.
