Magazine - Kubota 120th Anniversary

By Press Release in Industry News on 19th Apr 2010 14:00

Kubota celebrates its 120th anniversary in April this year, and to mark the occasion have released a new slogan, “For Earth, For Life”.

Since its establishment in 1890, Kubota Group has contributed to the development of society through its products, technologies, and services that support the foundation of the earth’s environment and people’s lives, including water pipes and agricultural machinery.

The Australian division of the Kubota Group, Kubota Tractor Australia (KTA) has been operating in Australia for over 30 years as a market leader in the agricultural and construction machinery industries. KTA maintains its leadership with the support of over 130 dealers Australia wide and through the 120 years of experience coming from the mother ship, Kubota Group in Japan.

Toshi Kawasaki, Managing Director of KTA said “As Managing Director of KTA, I am very proud to inform the Australian machinery market of Kubota’s 120 year heritage as a manufacturer of farm and industrial machinery. Kubota equipment is engineered to the highest standards and has acquired a global reputation for producing machinery that delivers high performance, reliability, durability, and satisfaction. The growth and expansion into markets both within and outside Japan, that has lead to the achievement of this 120 year milestone is set to continue with Kubota Corporation’s clear focus remaining on producing quality equipment with innovation and minimal environmental impacts”.

In previous years Kubota Australia has complimented its brand with the slogan “Keeps on going” which represents its reputation for being the most reliable and durable diesel engine in the world. There have been many stories of farm owners, who talk about their 20 year old Kubota tractor that still starts first go.

Now, Kubota have changed the corporate slogan to Kubota “For Earth, For Life”, meaning, “While protecting the earth’s beautiful environment, Kubota continues to support affluent lifestyles of people”.

The world is facing many challenges in areas such as food, water and environment, which are all essential to human beings. The new slogan represents Kubota’s commitment that the directors and employees of all global Kubota networks would unite and move forward as a corporate group that contributes to solutions of these challenges through business.


To coincide with the 120th anniversary, Kubota Group has developed a 120 year anniversary logo featuring a play on the number “0” by making three linked rings which are to symbolize Kubota’s three business fields, food, water and the environment. The three rings also is a symbol of Kubota’s three business divisions, including the Farm & Industrial Machinery Consolidated Division, which is operating in Australia. The Water & Environment Systems Division and Social Infrastructure Division make up the rest of the company’s business.

As a token of appreciation to all Kubota employees for their continued support, each employee will receive a “Furoshiki” (a square piece of cloth) which has been used in Japan from ancient times. Furoshiki is now getting attention as an ecological item for environmental protection and resource saving which makes us reconsider the habit of using paper and plastic bags.

For further information, or the name of your nearest dealer, please ring freecall 1800-334-653, or log on to www.kubota.com.au

Read more articles in Industry News, by Press Release or from April 2010.