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Magazine - Articles by Mike Orloff

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GIC Winter 2012 Thumbnail234 2012 Winter issue of Golf Industry Central
23 Jul 2012 - Golf - Mike Orloff
The 2012 Winter issue of Golf Industry Central is now available inside. This issue focuses on New Zealand and has an overview of the upcoming Golf Managers Conference being held in Christchurch. Included is our regular wrap up of what is happening in our industry throughout Australia, New Zealand, and SE Asia.

Golf Industry Central Magazine: May 2012 issue Your May 2012 Issue of Golf Industry Central Inside
20 Apr 2012 - Golf - Mike Orloff
The May 2012 issue of Golf Industry Central is now available on the below link. This issues cover story is “The definition of being a 'golfer' needs to change” along with the wrap up of what is happening in our industry in Australia, New Zealand, and SE Asia.
Golf Industry Central Booking Golf Lessons Just Got a Whole Lot Smarter
2 Apr 2012 - Golf - Mike Orloff
US based company Smarter Lessons (www.smarterlessons.com) has appointed Golf Industry Central as its Australasian representative to promote their state-of-the-art web-based golf lesson booking system.
Trumps new golf course on the Aberdeenshire coast near Menie. Is 2012 the Rebound Year for the Golf Industry?
1 Apr 2012 - Golf - Mike Orloff
Is 2012 the rebound year or possibly the “flattening out” year for the golf industry? There has been a general “positive” vibe going around with all the people I’ve been communicating with in recent months.

2012 Autumn issue of Golf Industry Central 2012 Autumn Golf Industry Central Magazine Inside
29 Feb 2012 - Golf - Mike Orloff
The 2012 Autumn issue of Golf Industry Central is now available inside. The theme this issue “Take the Initiative” along with the wrap up of what is happening in our industry in Australia, New Zealand, and SE Asia.

Golf Industry Central Is the Membership Model Nearly Dead?
4 Jan 2012 - Golf - Mike Orloff - 2 comments
A recent article from Inside Golf editor Richard Fellner seems to have hit a nerve with some in the golfing community. His recent topic discussed his experience with trying to find a club to join in his local area.
Asia Pacific Golf Summit The Emerging Golf Industry in Asia- Conference Wrap Up
10 Nov 2011 - Golf - Mike Orloff
It was an honour to be invited this year to attend and participate on a panel at the Asia Pacific Golf Summit, that was held in Pattaya, Thailand Oct 31-Nov 2. What a great trip and I am exhausted!
In full swing Just One Focus – New Golfers
5 Nov 2011 - Golf - Mike Orloff
A basic management philosophy I tend to follow, especially when you have limited resources is something I call “The Domino Effect”. In a nutshell, what is the one thing I can focus on that will have the biggest flow-on impact for the rest of my operation?

GIC Free Golf Industry Central Spring / Summer 2011 Magazine
30 Oct 2011 - Golf - Mike Orloff
The latest Golf Industry Central magazine is now online and ready for viewing. A massive 64 page issue on growing the game. Inside stories include the GMA conference in Melbourne, EPAR - clubs in environmental balancing act, PGA centenary, Asia golf conference and heaps more inside all for FREE.

GMA National Conference 2011 GMA National Conference 2011-Golf Managers Learn to Lead and Inspire
12 Oct 2011 - Golf - Mike Orloff
Australasian golf club managers converged on Melbourne last week for the biennial Golf Management Australia (GMA) conference at the Crown Promenade Hotel.
GMA Interview with Golf Nut Owner Andrew Davies
10 Oct 2011 - Golf - Mike Orloff
Mike Orloff interviews Golf Nut website Owner Andrew Davies at the recent Melbourne 2011 GMA Conference
Mike Orloff Six (almost) Free Ways to Market to your Golfers
29 Sep 2011 - Golf - Mike Orloff
Many golf and sporting facilities are missing out on the basics of marketing products and services to their specific demographic target.
Mike Orloff What is One Member Worth to You?
8 Sep 2011 - Golf - Mike Orloff
Have you ever calculated what one member actually spends during their life as your member?
Golf Industry Central The Power of Social Media and Online Forums
3 Sep 2011 - Consultancy - Mike Orloff
We all have heard about Social Media and how powerful it is supposed to be. How many of us really get it? Why is it do powerful? Ive been fortunate to be heavily involved with iseekgolf.com and its online member forums over the past six months as a moderator.
Golf Industry Central It’s time to start a Vegemite Sandwich revolution
19 Jul 2011 - Golf - Mike Orloff
From guest contributor Grant Garrison: Most of us are a little guilty of blaming the current state of our business on the economy, the weather, and things we don’t actually control. Sure, all these things influence our bottom line but what about the things you do control?
Mike Orloff Make Time for Operational Reflection
8 Jul 2011 - Golf - Mike Orloff
Golf Industry Central is celebrating our 3rd Year Anniversary. (While Im writing this, Im visiting my family in the US.) What a perfect way to take some time off, reflect while I’m back to my “roots” and don’t have the daily business activities that sometimes can be very distracting.

GIC GIC Winter Magazine Out Now
2 Jul 2011 - Golf - Mike Orloff
The biggest issue ever at 50 pages. The latest Golf Industry Central magazine is now online and ready for viewing. Head inside to read news from around Asia and Oceania. FREE Inside!

Golf Industry Central partners with Golf Queensland
9 Jun 2011 - Golf - Mike Orloff
Golf Queensland is pleased to announce a key partnership with leading industry marketing and golf operations company Golf Industry Central.
Golf Industry Central To build or not to build?
20 Apr 2011 - Golf - Mike Orloff
Are the housing developers greedy in building a course solely to sell homes? They underwrite the entire project and then leave the course to fend for itself once they have sold all the homes.

Earthquake Damage New Zealand Earthquake Update
1 Apr 2011 - Golf - Mike Orloff
A number of the golf clubs in Christchurch have received considerable damage although there were no injuries suffered by any golfers playing at the time or golf staff from the earthquake.

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